Media is a vehicle or means of communication that disseminates information from the source to the target public and any media intended for the larger audience is called mass media. From pictorial representations in the early age, massive production of newspapers, fancy videos on television to high-tech media combining the Internet and computers, there are variations in the type of mass media. Being the prime source of information, entertainment, marketing, advertising mediaand motivation for everyone and everywhere in the world, you will, through this blog, learn about the different types of mass media and how it influences us!

Whenever you want to listen to your favourite music, watch the latest movie, an event or a cricket match, where do you go? While earlier, television was the only source, the modes of staying updated with the happenings around you have expanded. It is a medium that is used to communicate with the masses or a large number of heterogeneous audiences different kinds of information.

People have developed different ways of communication depending upon their local language and culture.

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Traditional media is one of the oldest types of mass media to transfer traditions and culture over generations. The tools of communication have been developed from beliefs, customs, rituals, and practices of society.

Traditional media imparts indigenous ways of communication for ages.

What Are the Different Types of Media Discourse?

In simple words, print media is all about the printed form of information and news. Before the invention of the printing press, printed materials had to be hand-written that made mass distribution almost impossible. Print media is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience. Broadcasting is simply a distribution of audio and video content to a dispersed audience using the electronic broadcasting medium.

Broadcast media allows ease of news dissemination to even an illiterate person because it appeals to both the auditory and visual senses making it one of the most lucrative types of mass media. This is also known as OOH or Out-of-Home Media and is focussed on transmitting information and news when the public is outside their home. Outdoor media gives importance to display advertising and attracting individuals towards new products, some social cause or any development or change in the society.

These are prominent in brand promotion seen on buildings, streets, electric polls, roadside, vehicles, screens, kiosks, etc. These include display advertising on vehicles and transportation. Some people might think that this type of mass media is outdated or ineffective, yet it is widely visible on the sides of buses, in subway cars, at transit stations where passengers enter or disembark from public transportation.

Since the invention of the World Wide Web by English scientist Tim Berners-Lee inthe Internet has drastically taken over all the types of mass media because of faster dissemination speed and higher digital technology. New Media is an interactive two-way communication with users being the active producers of content and information. New Media is normally a re-conceptualization of the existing media.

types of mass media

This is a rapidly growing mass media with the ease of accessibility with a computer and an Internet connection broadband or WiFi. From story writing and graphic designing to multimedia and animationpursuing a career in this field can be highly advantageous. Mass media has been one of the most significant forces in modern culture.

All types of mass media communication whether written, broadcast or spoken reach a larger audience thus creating a massive impact. What is the mass media? Media technologies that are designed to communicate with a large audience are known as Mass Media. How many kinds of Mass Media are there? Mass media includes a wide range of components that are used to communicate information to a large number of people. What is Mass media also referred to as? When individual plans on pursuing Mass Media academically, the courses offered by the universities fall under the name of Mass Communication.

Thus, another name of Mass Media is Mass Communication. The first TV channel was Doordarshan. It was launched by the state in the year Can we say that Traditional Media is better than Transit Media?I have two problems with this list.

The first is that software is mostly absent. My second problem is that the list seems to be an odd mix of content types and distribution mechanisms. Print gets one entry despite having a zillion forms. If you need to talk about how this media is transferred you could build a related list of distribution mechanisms:.

The point of the first list seemed to be to make first Internet companies feel good about themselves. Then later that was expanded to Mobile companies and now it is being expanded to Augmented reality companies. Did anybody ever look at that list and gain any kind of insight? You can follow any responses to this entry through the RSS 2. You can leave a responseor trackback from your own site.

I think they are useful for categorising and so talking about current media but they have no vector so are not useful to make predictions. For example, whenever a new communication medium comes about, then people will take what worked in the previous medium and then port it over Then they realize that showing a radio play with images requires that a new visual language and constructs need to be formed.

Then you get things like the degree rule, jump cuts of showing just visual information, and the whole art of visual storytelling for how to raise dramatic tension with the 7 components of space, line, color, tone, shape, movement and rhythm. Also, the consumption behaviors of how people consume media on these different devices are radically different. In some ways, blogging, and Twitter, Facebook and Social Networking in general could be considered mediums in their own right.

I also at the same time like the elegance of your system, especially the distribution mechanism and style of distribution. This is perceptive and nice. McLuhan did work on this… Want to contrast distributing scientific info via journals vs. Name required. Mail will not be published required. This blog uses the Modern-Blue theme, which can be found here.

Programmer Joe. I would use a different list: Print — The written word, including digital words like the ones you are reading right now. This includes still photography and all the flat kinds of art. This became a mass media with the personal computer revolution. The consumer has to physically go somewhere to experience things that are transferred this way. The printing press started this, arguably.

For print this would include letter writing. This is used for things like the census, tax returns, and polls. What do you think? Is this sort of breakdown of media types useful?There are different types of mass media that we are accustomed to in this day and age. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages.

Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media are an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword — there are positive as well as negative influences of media.

Would you like to write for us? Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk Print media encompasses mass communication through printed material.

It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books.

Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene.

What Are Five Types of Mass Media?

In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics, which are in lighter vein like cartoons, crosswords, Sudoku, movie reviews, book reviews, puzzles, crosswords, etc. This captivates the imagination and interests of readers from all age groups.

Newspapers are an important platform of mass communication, as they reach every nook and corner of the world where electronic media fails to reach. It plays a pivotal role in providing authentic firsthand information, building opinions, updating the knowledge of the reader, and serves as a good platform for advertisers to promote their products.

However, with the emergence of Internet, which updates information every second, and is just a click away, the popularity of newspapers has reduced. Magazines are another type of popular culture print media. They usually cater to a specific type of audience who are looking for information based on a particular subject. Magazines cover a plethora of topics, like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc.

The frequency of magazines can be weekly, fortnightly, bi-monthly, quarterly, half-yearly, or yearly. These magazines are the best forum for advertisers, as they have a niche readership. The readers look for a specific type of information, say for example, a camera ad in a Gadget magazine will definitely have a direct brand impact on the reader who wants to buy a camera.

Also, the shelf life and brand recall of magazines is far better than newspapers, which have a short life span.

Understanding Mass Media and Mass Communication

Booklets and brochures are a part of the promotional literature of a product, or an organization. There are two types of booklets and brochures. Usually in malls and stores, promotional literature is distributed free to all with discount offers, or other schemes which seem profitable.

For example, a free booklet about cosmetics will include information about the products, latest trends, contents, the benefits of using them, the available range, or colors, discount coupons, etc. This, will most likely, have a positive impact on your decision-making. These booklets and brochures are usually given with a product for better customer experience and easy usage, post purchasing. You must have observed when you buy any new item, it is usually accompanied with a small booklet giving details about the benefits of using the product, usage directions, cleaning and storage instructions.

Organizations also have their own profiles in the form of brochures, which they give to their stakeholders to create a favorable image. It highlights the information about the company, its capacity and capability, services and solutions offered, milestone achievements, sustainability, innovation, awards, etc. Many organizations today invent various platforms, like house magazines, periodicals, or newsletters to keep the stakeholders posted about the news related to the company.

A periodical or newsletter, is more or less, designed on similar lines but its size is restricted to a few pages. Mostly, it includes similar information, but in a very short format. Their frequency ranges from weekly to yearly. They believe that the company cares to communicate with them, and this also increases their confidence about the prospects of the company. Direct mailers are small pamphlets, which are devices for direct advertising and marketing.Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people.

The concept was first addressed during the Progressive Era of the s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapersradio, and film. Indeed, the three forms of traditional mass media today are still the same: print newspapers, books, magazinesbroadcast television, radioand cinema movies and documentaries. But in the s, mass media referred not just to the number of people such communication reached, but rather to the uniform consumption and anonymity of the audiences.

Uniformity and anonymity are characteristics which no longer fit the way people seek out, consume, and manipulate information into their daily lives. Those new media are called "alternative media" or "mass self-communication. Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way. Five distinct stages of mass communication exist, according to American communication scholars Melvin DeFleur and Everette Dennis:.

There are six widely acknowledged intended effects for mass media. The two best known are commercial advertising and political campaigns. Public service announcements have been developed to influence people on health issues such as smoking cessation or HIV testing. Mass media has been used by the Nazi party in Germany in the s, for example to indoctrinate people in terms of government ideology.

And mass media use sporting events such as the World Series, the World Cup Soccer, Wimbledon, and the Super Bowl, to act as a ritual event that users participate in. Research on the impacts of mass media began in the s and s, with the rise of muckraking journalism—elites became concerned about the effects of investigative reporting in magazines such as McClure's on political decision-making.

Defining the Mass Media

Mass media became a prominent focus of study in the s after television became widely available, and academic departments dedicated to communication studies were created. These early studies investigated the cognitive, emotional, attitudinal, and behavioral effects of media on both children and adults; in the s, researchers began to use those earlier studies to draw up theories concerning the use of media today. Rein warned that media critics needed to watch how media affects people.

Types of Mass Media

Today, this remains a key concern; much attention has been paid, for example, to the impact on the election of false messaging distributed on social media. Traditional mass media are "push technologies:" that is to say, producers create the objects and distribute them push it to consumers who are largely anonymous to the producer.

The only input consumers have in traditional mass media is to decide whether to consume it—if they should buy the book or go to the movie: undoubtedly those decisions have always been significant to what got published or aired. However, in the s, consumers began to transition to "pull technology:" while the content may still be created by elite producers, users are now free to select what they wish to consume. Further, users can now repackage and create new content such as mashups on YouTube or reviews on personal blog sites.

The users are often explicitly identified in the process, and their choices may have immediate, if not necessarily conscious, impact on what information and advertising they are presented with going forward.Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture.

Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous.

In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. The current level of media saturation has not always existed. As recently as the s and s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes.

What role does mass media play?

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Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. The issue of sponsorship adds to this problem.

Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes. Thus, news organizations may shy away from negative stories about corporations especially parent corporations that finance large advertising campaigns in their newspaper or on their stations. Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising.

This influence also extends to programming. Critics of this theory counter these arguments by saying that local control of news media largely lies beyond the reach of large corporate offices elsewhere, and that the quality of news depends upon good journalists. They contend that those less powerful and not in control of media have often received full media coverage and subsequent support. Media language can be revealing, too. Predominantly conservative political issues have yet to gain prominent media attention, or have been opposed by the media.

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Advocates of this view point to the Strategic Arms Initiative of the s Reagan administration. The public failed to support it, and the program did not get funding or congressional support.

Theorists emphasize that audiences choose what to watch among a wide range of options, choose how much to watch, and may choose the mute button or the VCR remote over the programming selected by the network or cable station. Both groups of researchers find that when people approach material, whether written text or media images and messages, they interpret that material based on their own knowledge and experience.

Thus, when researchers ask different groups to explain the meaning of a particular song or video, the groups produce widely divergent interpretations based on age, gender, race, ethnicity, and religious background.

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Therefore, culturalist theorists claim that, while a few elite in large corporations may exert significant control over what information media produces and distributes, personal perspective plays a more powerful role in how the audience members interpret those messages. Previous Violence and Pornography in the Media. Next Social Change and Movements. Removing book from your Reading List will also remove any bookmarked pages associated with this title.

Are you sure you want to remove bookConfirmation and any corresponding bookmarks? My Preferences My Reading List. The Role and Influence of Mass Media. Adam Bede has been added to your Reading List!Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people. Personal media can also denote person-to-person communications, such as speech, gestures, mail, and telephony.

The earliest forms of personal media, speech and gestures, had the benefit of being easy-to-use and not needing technology. But the downside of not being able to communicate to large audiences led to the development of mass media, such as writing.

New technologies can lead to new types of media and the ability to use a given form of media is related to the ability to use its related technology. For example, modern humans have used a technology, writing, to enhance speech.

But writing was once the exclusive domain of scribes—professional hand-writers—and that monopoly only really ended after the advent of another technology, printing. While it then became easier for many people to learn to read—auto-didactically or via institutions—the ability to write was not wide-spread until the industrial revolution, when paper and writing utensils became affordable and widely-available.

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Today, technology is further universalizing the ability to produce media. Printing, radio and television are some examples of mass media in that they are intended to reach vast audiences. But these forms of media previously could not be used by the average person. The advent of personal media technologies like blogging, podcasting and Internet video allowed the average person to do what was theretofore restricted to media companies.

But the ability to use communications technology is now so unrestricted that even the line between these definitions is becoming blurred. In China, the most popular website is Baidu, a Chinese language portal that offers a plethora of services such as searching, multimedia content and social networking. Contact Us. Types of Media. Connect With Us. Types of Media Mass Media vs Personal Media Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people.

List some ways in which you notice a mixing of mass media and personal media. In what ways are these examples allowing multiple perspectives to be shared? What are some benefits and drawbacks of this? How can consumers of media—both mass and personal—ensure that the information they get is derived from trusted sources? Browse Issues. Contact Us Silicon Valley : Developed by.There are different types of mass media that we are accustomed to in this day and age.

Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern- day world. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages.

Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.

It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books.

types of mass media

Magazines: Magazines are another type of popular culture print media. They usually cater to a specific type of audience who are looking for information based on a particular subject. Magazines cover a plethora of topics like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc.

The frequency of magazines can be weekly, fortnightly, bi-monthly, quarterly, half- yearly, or yearly. These magazines are the best forum for advertisers as they have a niche readership. The readers look for a specific type of information; say for example, a camera ad in a Gadget magazine will definitely have a direct brand impact on the reader who wants to buy a camera.

Also, the shelf life and brand recall of magazines is far better than newspapers which have a short life span. Billboards: Billboards are huge advertisements that are put up at a height in strategic locations to draw more attention. They usually attract the target audience by their bold colors, attention- grabbing headlines, creativity, designs, special effects, etc. Initially, billboards started by hand painting huge boards, and eventually graduated to putting up printed sheets.

Later came a trend for incorporating neon signs, videos, and cut-outs which extend out from the boards, 3D rubber, or plastic balloon objects, etc. Such billboards are called bulletins. They command the best customer exposure. Communication in these types of billboards should be in minimum words. The images should speak louder than the words. They are a successful medium of communication as they are good at captivating and retaining customers attention.

Electronic media is the kind of media which requires the user to utilize an electric connection to access it. It is also known as 'Broadcast Media'. It includes television, radio, and new-age media like the Internet, computers, telephones, etc. Television: Television appeals to both the auditory and visual senses, and hence is an important communication device as it beholds the attention of the audience.

For many people, it is impossible to imagine a life without their television sets, be it the daily news, or even the soap operas.

Television has become an advertising hub where advertisers are ready to spend huge amounts of money for an ad of a few seconds, especially for programmes with high viewership.

types of mass media

An apt example would be Super Bowl Season. It offers various programs to appeal to the masses of different age groups.


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